Those Cans That Change Color Are Pretty Cool
Technically this post isn't exactly 'craft beer' related but, whatever, I enjoy myself a Coors Light here and there (uh oh! the cat's out of the bag). I just read that the Colorado Springs Regional Economic Development Corporation handed the founder of Chromatic Technologies Inc. an award for 'Entrepreneur of the Year.' CTI is the manufacturing company that invented the Thermochromic inks used on Coors Light beer cans that turn blue when your beer is at the proper chilled temperature. Maybe some people think it's a gimmick, you can always use your hand to check the temperature, but no one wants to drink a warm Coors Light...Hey, in all honesty and sincerity I think this is a pretty sweet award and I congratulate the group. Maybe someday soon we'll see if we can get a visit and see how the whole thing works.
Here's a little bit more information from the Southside Business News:
CTI has since expanded to provide thermochromic (temperature sensitive) inks that can indicate hot temperatures, as well as photochromic inks which are sensitive to light. In addition to Coors products, the company’s growing customer list now includes additional marketplace giants as Anheuser-Busch, Coca-Cola, Duracell, Monster Energy and Pizza Hut....
The 2011 award represents the third time the Colorado Springs Regional Economic Development Corporation has recognized Mr. Small: in 2010, CTI was named the ”Manufacturing Company of the Year,” and in 2009, Mr. Small was cited as “Inventor of the Year” by the organization.
- - -
To stay up to date with Focus on the Beer you can receive email updates and join us on our Facebook page.