Big Beers Executes Pandemic Pivot with a “Craft Your Own” Version for January
Big Beers your way, with your friends, wherever in the world you are.
Breckenridge, CO – In support of the breweries who are the lifeblood of the Big Beers, Belgians & Barleywines Festival throughout the pandemic, organizers are making event assets available for breweries and fans to create their own celebration for 2022. Dubbed “Craft Your Own Big Beers 22”, the essential guidelines, resources, and the link to load the annual Digital Pour app with qualifying beers for personalized celebrations can be found via the site Home page: www.BigBeersFestival.com.
Going one step further, participating breweries are given the opportunity to invent their own Big Beers events and focus virtually, in their tap rooms, or in the market to encourage their fans to take up the torch and celebrate. “Since we can’t gather in person, we really wanted to provide the inspiration and motivation for Big Beers brewers and fans to celebrate wherever they are,” says Laura Lodge, Big Beers Educational Foundation Executive Director. “It’s about keeping the energy and spirit alive, supporting each other, and continuing to spread the word about the unusual and amazing big (7% abv), Belgian (in style), and experimental beers these artisans continue to create.”
“It’s about keeping the energy and spirit alive, supporting each other, and continuing to spread the word about the unusual and amazing big (7% abv+), Belgian (in style), and experimental beers these artisans continue to create.”
In full support mode, the Big Beers team is coordinating the Digital Pour app content, promoting beers and events for participating breweries, encouraging the sharing of celebrations on social media via #bigbeers22, and creating its traditional signature t-shirt and poster with the support of Brewery Finance and Misty Gordon Creative. Resources available now on the Big Beers website include the CYO Big Beers 22 logo, a variety of Big Beers social media event images, and a Big Beers tasting placemat template to customize. Information about downloading the Digital Pour app for beer lists and event information will be added along with the event poster in December.
More than 90 breweries have committed to participate to date, and organizers expect that number to continue to climb. Beers and events are, likewise, likely to be added on an ongoing basis up to and throughout the traditional January Big Beers weekend. The website guidelines remind brewers and fans that January 6 – 8 would have been the 2022 weekend to gather, but also provides for celebrations the day of the Commercial Tasting, the week of Big Beers, or anytime during the entire month of January.
For more information about CYO Big Beers 22, the Big Beers, Belgians & Barleywines Festival, or the traditional home base of Big Beers at Beaver Run Resort in Breckenridge, CO, contact Laura Lodge at Laura@bigbeersfestival.com (or) visit the festival website at www.BigBeersFestival.com.
The Big Beers, Belgians & Barleywines Festival is the perfect combination for a Winter Wonderland getaway: A world-class beer festival in the Colorado Rocky Mountains! Meet renowned brewmasters and brewery owners, taste hundreds of big, Belgian style, and experimental beers, explore beer & food pairings, and learn from an impressive array of brewmasters and industry experts over an action-packed three day weekend. As a novice, an aficionado, or an advanced homebrewer, you can enjoy an unprecedented opportunity to discuss beer with the amazing people who make it happen. Visit www.bigbeersfestival.com to learn more about this little festival in the mountains that the beer industry holds in such high esteem.
