Red Leg Brewing Company Releases Fundraising Beer to Support Australian Bushfires
COLORADO SPRINGS, CO • March 10, 2020 — Red Leg Brewing Company will be releasing a new beer, Australia Resilience Pale Ale, on March 11th at 5 pm in the Red Leg taproom as part of the international beer community’s ongoing support for bushfire relief efforts in Australia. Brewers around the world have joined forces in this fundraising brew and Red Leg is one of only a handful of local breweries participating in this effort.
Resilience Beer is a project that arose in the wake of unprecedented bushfires in Australia during late 2019 and early 2020. It came from a desire in the local beer industry to find ways to support those impacted by and fighting the fires both now and in the future.
The call went out for support and more than 200 brewers globally pledged via resilience.beer to brew the Resilience Pale Ale. Proceeds will be donated to various relief efforts and are forecast to total more than $850,000. Red Leg Brewing Company will be donating all profits to WIRES Australian Wildlife Rescue Organization, which help care for sick, injured, or orphaned wildlife.
“When the Australian Resilience Beer was first released, our entire team was excited for the opportunity to participate in this international effort. We’ve always made it a point to support our local community in any way we can, but with this beer, we get to reach beyond ourselves to help those communities affected by the bushfires while still bringing our own together. It’s a win-win and the beer tastes great!” said Brendan Hall, Head Brewer at Red Leg Brewing Company.
The aim is to help impacted communities transition from crisis to healing through regeneration and rehabilitation projects. Brewers and the industry around them play a strong role in their local communities, as evidenced by the hundreds of fundraisers and other events launched throughout the local beer world since fires first broke out last year.
The Resilience recipe for a 5% Pale Ale was developed by a working party of brewers to create a beer with broad appeal for generous, kind-hearted Aussie (and international) beer lovers right across the spectrum, inclusive of folks who aren’t traditionally craft beer drinkers yet wish to support this fantastic cause with a delicious beer or two.
The Resilience Beer is an opportunity for the Australian and global brewing community to work together in a collective effort, with brewers, suppliers, retailers, publicans, beer lovers and beer media uniting to maximize the fundraising potential.
Information about the Resilience Beer for Bushfire Relief can be found at resilience.beer. All participating breweries are listed at resilience.beer/participating-breweries.
Resilience Project History:
The Resilience name was first used in this manner by Sierra Nevada in the wake of the Camp Fire in California in late 2018. More than 1,400 US brewers brewed their version of the Resilience IPA, raising millions. The Australian Resilience Beer is being brewed by brewers both locally and internationally with all money raised going to a diverse range of charities and other causes, both big and small.
About Red Leg Brewing Company:
Founded on July 4th, 2013, Red Leg Brewing Company is located at 4630 Forge Road STE B, Colorado Springs, Colorado 80907. Red Leg Brewing Company is a Veteran owned production brewery in Colorado Springs, Colorado. Red Leg’s unique name is derived from the Civil War battlefields, where artillery soldiers wore a cardinal stripe on their pant leg to denote their location on the field of battle. Red Leg continues its long tradition of “Serving Those Who Serve.” For more information, visit www.redlegbrewing.com.
Editor’s note:
The other Colorado Springs Area Breweries raising money for Resilience are Atrevida and Smiling Toad.
