A Letter From Our Friends at Breckenridge Brewery
This morning, Tristan and his crew at Porchdrinking.com released the scoop of all scoops. In recent days, rumors were swirling about New Belgium looking for a buyer, but it wasn't the makers of Fat Tire who were being acquired. We knew this day was going to come, but we didn't see it hitting so close to home.Breckenridge Brewery is now a part of Anheuser Busch. We'll let that sink in.As new developments come in, we'll keep you updated ... the craft beer scene is going to change dramatically in the coming years.Here's the letter that Todd Usry, President of Breckenridge Brewery sent out after the announcement:
Today’s announcement of our acquisition by Anheuser-Busch’s craft and import division may come as a surprise to many of you. We want to share with you how we came to this decision, what it means to Breckenridge Brewery and to those who’ve supported us for so long.We’ve been in this creative and dynamic industry for over 25 years, loving everything about it. That won’t change. The passion for quality and culture that got us where we are today isn’t going anywhere. We’re proud of the fact that you can find our beers in 35 states; we’ve worked hard to get our beers to as many of you as possible throughout the years. The High End, Anheuser-Busch’s craft and import division, shares the same excitement for our category and commitment to quality. We will join a group of established and innovative craft brewers as part of The High End, and we look forward to what opportunities these relationships will bring to us.Our brewpub in Breckenridge, our Littleton brewery and its Farm House restaurant are all part of this new entity. Other properties under the Breckenridge-Wynkoop umbrella will continue to be owned and operated by B-W and are not part of this arrangement.Of course, the same great team who helped build Breckenridge Brewery won’t be going anywhere. We are excited about the opportunity this partnership brings to all of us. We’ll continue to own decisions about the beers we create and the ingredients in them. What people relate to in this industry is authenticity. If there were plans to come in and change our employees, our culture, and our recipes, well, that would completely undermine the reason for the partnership at all. What this new partnership does offer us is access to resources that will help us continue to innovate and bring our beer to more people.We ultimately owe our success to you, our followers and supporters. I hope you will give us the chance to prove to you over time that we will continue to be Breckenridge Brewery.Sincerely,J. Todd UsryPresident, Breckenridge Brewery
